Category Archives: Social Media in travel
Featured on Tnooz.com…”Peeling back the onion on social media intelligence services for the travel industry”
About a year ago, I began looking at the competitive landscape of Social Media Intelligence (SMI), aka Social Media Monitoring, tools to advise a software company’s strategy to build its own service.
In the process it also gave a good handle on the potential of SMIs for travel and hospitality, and I wrote the following article for Tnooz.com in March, 2011, featuring the attached report:
The idea has been around for a while, but in the last approximately 18-24 months, well over 100 generalist SMIs have burst on the scene to scour the social web for content on explicit topics like airline brands, hotels, destinations, or anything travel-related in a “Listen, Engage, Analyze” model enhanced by sentiment and “Influencer” analysis.
How do they apply to travel?