Featured on Tnooz.com…The Google-ITA Software deal: can mobile voice recognition disrupt the travel search landscape?
When Google announced its acquisition of ITA Software in July, 2010, speculation was rampant on how it would integrate ITA’s flight data structure. Most pundits mentioned airfare display, map-based search, and other fairly straightforward incremental improvements.
However, given a confluence of technology, consumer, and competitive forces, integration of voice recognition technology in Android and other mobile platforms could be a truly innovative force and affect the travel intermediary landscape, enabling travelers to search for flights, hotels, and other travel topics by speaking into their phones, obviating need for traditional click-based methods of OTA and supplier websites.
Kevin May of Tnooz.com also wrote a good article on the topic on January 26, 2011, featuring the presentation. Here is Kevin’s introduction and article link:
“Google-ITA Software deal: Is mobile the key element?