Featured on Tnooz.com…The Google-ITA Software deal: can mobile voice recognition disrupt the travel search landscape?

When Google announced its acquisition of ITA Software in July, 2010, speculation was rampant on how it would integrate ITA’s flight data structure.  Most pundits mentioned airfare display, map-based search, and other fairly straightforward incremental improvements.

However, given a confluence of technology, consumer, and competitive forces, integration of voice recognition technology in Android and other mobile platforms could be a truly innovative force and affect the travel intermediary landscape, enabling travelers to search for flights, hotels, and other travel topics by speaking into their phones, obviating need for traditional click-based methods of OTA and supplier websites.

Kevin May of Tnooz.com also wrote a good article on the topic on January 26, 2011, featuring the presentation. Here is Kevin’s introduction and article link:

“Google-ITA Software deal: Is mobile the key element?

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Featured on Tnooz.com…”Peeling back the onion on social media intelligence services for the travel industry”

About a year ago, I began looking at the competitive landscape of Social Media Intelligence (SMI), aka Social Media Monitoring, tools to advise a software company’s strategy to build its own service.

In the process it also gave a good handle on the potential of SMIs for travel and hospitality, and I wrote the following article for Tnooz.com in March, 2011, featuring the attached report:

The idea has been around for a while, but in the last approximately 18-24 months, well over 100 generalist SMIs have burst on the scene to scour the social web for content on explicit topics like airline brands, hotels, destinations, or anything travel-related in a “Listen, Engage, Analyze” model enhanced by sentiment and “Influencer” analysis.

In fact, assuming they’re watching their own brands, SMIs like Radian6, Visible Technologies, NM Incite (formerly BuzzMetrics), and Viralheat will capture this very article.

How do they apply to travel?

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